Canada’s Anti-Spam Legislation – is your business compliant?
Does your business use electronic marketing?
Canada’s new anti-spam legislation (“CASL”) comes into force on July 1, 2014. CASL will greatly affect how businesses in Canada use electronic marketing (including e-mails, text messages and social media messages).
CASL will be the most stringent legislation of its kind in the world. Violations for non-compliance may result in fines up to $1,000,000.00 for individuals and up to $10,000,000.00 for corporations.
Key elements of CASL include:
- Required Consents to send certain messages;
- “Unsubscribe” functions in certain messages;
- Knowledge of many applicable exceptions;
- Mandatory form and content requirements for non-exempt messages;
- Appropriate internal steps to ensure due diligence in complying with the legislation;
- And many other detailed requirements for electronic marketing and business.
Taylor McCaffrey LLP can help you become CASL compliant. We can assist you in reviewing and amending your current practices, setting up internal compliance procedures and drafting policies and training strategies going forward.
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